
ODS - Full concept-to-production development
Convertible parent bag - from a Pinterest board to production
A first-time UK founder had a market insight, a Pinterest mood board, a target price range, and strong material opinions - but no design files, tech pack, or patterns.
We clarified the target customer, sales channel, weight limit, vegan material direction, and modular insert logic. Three sampling rounds refined the closure mechanism and strap attachment points. The final product weighed 720g.
- First conversation to golden sample: 5 weeks
- MOQ: 150 units for first production run
- Materials: GRS-certified rPET outer, vegan leather trim
- Campaign funded at 180% of target






